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Research and analysis on how to win AI search

Keeping up with AI search is a full-time job. Luckily, we're here to help with original research and analysis on how B2B brands can win AI search.

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How We Collect AI Visibility Data (and Why Most Trackers Get It Wrong)
AI Search

How We Collect AI Visibility Data (and Why Most Trackers Get It Wrong)

Your AI visibility score depends on how it was collected. We explain the two ways trackers gather data and how Demand Genius measures what your ICP actually sees.

6 Jul 2026Tom RudnaiTom Rudnai
How Demand Genius Tracks AI Visibility Across Your Entire Brand Footprint
AI Search

How Demand Genius Tracks AI Visibility Across Your Entire Brand Footprint

Your AI visibility dropped and nobody can say why. We track every prompt, entity, and cited URL behind your brand's AI presence, and explain every shift.

3 Jul 2026Tom RudnaiTom Rudnai
Content Decay in AI Search: How B2B Brands Can Find, Fix, and Prevent It
AI Search

Content Decay in AI Search: How B2B Brands Can Find, Fix, and Prevent It

Content decay hits faster in AI search than in Google. Learn what causes it, how to spot the pages losing you citations, and how to fix and prevent it.

1 Jul 2026Tom RudnaiTom Rudnai
AI Search ROI for B2B: How to Measure It (and Build the Business Case)
AI Search

AI Search ROI for B2B: How to Measure It (and Build the Business Case)

AI search ROI doesn't fit neatly into a single number. Here's how to approximate it credibly and build a business case leadership will actually buy into.

30 Jun 2026Tom RudnaiTom Rudnai
AI Visibility Metrics Every B2B Team Should Track (and Why Most Are Getting It Wrong)
AI Search

AI Visibility Metrics Every B2B Team Should Track (and Why Most Are Getting It Wrong)

Most AI visibility tools are tracking the wrong things. This guide covers 8 metrics B2B teams should be using to measure how AI influences buyers at every stage.

26 Jun 2026Tom RudnaiTom Rudnai
Does Rebranding Your B2B Brand Hurt Your AEO?
AI Search

Does Rebranding Your B2B Brand Hurt Your AEO?

Rebranding doesn't have to hurt your AEO, but doing it carelessly can. Learn what breaks and how to fix it before your buyers see the wrong story.

23 Jun 2026Tom RudnaiTom Rudnai
How to Audit Your B2B Content for AI Search
AI Search

How to Audit Your B2B Content for AI Search

Traditional content audits no longer cover what B2B teams need to know. Learn how to audit your content library specifically for AI search visibility.

16 Jun 2026Tom RudnaiTom Rudnai
Brand Strategy

How Demand-Genius Evolved From Being a Manual Content Attribution Tool to an AEO Platform With AI Agents

13 May 2026Tom RudnaiTom Rudnai
How to Use Criteria Alignment to Track Whether LLMs Recommend You to the Right Buyers
AI Search

How to Use Criteria Alignment to Track Whether LLMs Recommend You to the Right Buyers

Here's a question most AEO dashboards can't answer: when a CFO asks an LLM about solutions in your category, does it recommend your brand?

27 Apr 2026Tom RudnaiTom Rudnai
Blog thumbnail for Demand Genius article comparing the best Profound alternatives for teams looking to switch AEO and AI search visibility tools in 2026
Brand Strategy

10 Best Profound Alternatives for B2B AI Search in 2026

22 Apr 2026Tom RudnaiTom Rudnai
Blog thumbnail for Demand Genius article exposing misleading AEO visibility metrics and revealing the performance indicators that actually drive meaningful AI search results
AI Search

Your AEO Visibility Metrics Are Lying to You. Here’s What Actually Matters.

15 Apr 2026Tom RudnaiTom Rudnai
Blog thumbnail for Demand Genius article on building intent clusters as a smarter framework for accurately measuring and improving brand visibility in AI-powered search engines
AI Search

Setting Up Intent Clusters: A Better Framework for Measuring AI Visibility

12 Mar 2026Tom RudnaiTom Rudnai
Content Strategy

LLMs Don’t Behave the Same Way Across Your Buyer Journey. Here’s What Actually Changes

3 Mar 2026Tom RudnaiTom Rudnai
Content Strategy

How to Manage Content Debt: Step-by-Step Guide

2 Feb 2026Tom RudnaiTom Rudnai
Content Strategy

AEO Lessons From Analysing 50,000 Pieces of B2B Content

23 Jan 2026Tom RudnaiTom Rudnai
Content Strategy

How to Write Better AI Prompts for Content Audits (+ 9 easy templates!)

11 Aug 2025Tom RudnaiTom Rudnai
Brand Strategy

Demand-Genius Funding Announcement!

27 Mar 2025Tom RudnaiTom Rudnai

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