Most content marketers are stuck on the content treadmill - constantly creating new pieces without knowing what they already have or how it's performing. You're churning out blog posts, case studies, and guides while your existing content sits unused, outdated, or invisible.

That said, the thought of auditing what could be thousands of pages is a daunting prospect. It's a tedious, boring, manual job.

This guide will help you use Demand-Genius' AI Content Audits to change this.

Whether you're auditing 50 blog posts, 500 or 11,000 (our current record!), this will help you construct prompts that generate deep insights that can make an impact, in minutes.

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Demand-Genius AI Content Audits

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As soon as you sign up, Demand-Genius' AI will build and maintain a complete directory of your content. To get you started, we'll classify that content in terms of Content Type, Topic, Audience, Funnel Stage and more.

Most importantly, though, we give you flexibility to run custom AI prompts across everything to create filterable, actionable columns. This lets you tailor your Content Audit to your business and make it an ongoing habit, rather than a one-off event, to make smarter decisions about what to keep, kill, or update.

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9 Proven Prompt Templates

Here are 9 prompts you can copy, paste, and customise right now. These should also help as inspiration for other ways you can use our AI columns!

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3 Principles of Effective Prompts

The difference between a useful content audit and a waste of time comes down to how you write your prompts. There are 3p principles that we've found are key to writing effective prompts.

Principle 1: Be Specific About the Task

Vague prompts return vague results. Instead of asking AI to "analyse my content," tell it exactly what to look for and why it matters.

Bad prompt: "Tell me about content issues" 

Good prompt: "Identify blog posts with weak or missing CTAs that could be improved for lead generation"

Why this works: The good prompt defines the specific problem (weak CTAs), the content type (blog posts), and the business impact (lead generation). The AI knows exactly what to evaluate and can give you actionable feedback.

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Principle 2: Define Your Output Format

Remember, your results will live in a table. Design your prompts to return clean, consistent outputs that work well for filtering and analysis. The best prompts generate a response that can help you take action, at scale, rather than simply producing more work.

For tags: Use simple categories or scores. For example:

• "Return only: Keep, Kill or Improve"
• "Rate 1-10, return only the number"

For notes: Ask for specific, structured information. For example:

• "List the top 3 missing elements" 
• "Identify the primary sales use case"

Why this matters: Consistent formatting makes your audit data actually usable for strategic decisions, not just interesting to read.

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Principle 3: Provide Context

AI doesn't know your business, audience, or goals unless you tell it. The more context you provide, the more relevant your results will be.

Include: 

• Your target buyer persona details 
• Brand voice guidelines 
• Funnel stage definitions
• Competitive positioning 
• Strategic priorities

Example with context: 

"Rate how well this content aligns with our target buyer persona: B2B SaaS marketing leaders at 50-500 person companies who struggle with attribution and proving marketing ROI. Score 1-10 based on relevance to their challenges."

"Good content" is highly subjective, based on your business and audience. Make sure the AI knows that context to improve results.

Tips to Improve Effectiveness and Save Credits

Note: For a limited time only, we have removed credit limits from Demand-Genius. Throughout August and September, you can experiment freely with AI columns at no cost! I know - we're lovely people, aren't we!

Start Simple, Then Iterate

Don't try to create the perfect prompt on your first attempt. Start with a basic version and run it on a small sample of content. This helps you catch formatting issues, unclear instructions, or outputs that don't match your expectations.

Iterate on your sample until you're confident, then run the prompt against the whole directory.

Use Multiple Focused Prompts vs. One Complex Prompt

It's tempting to create one mega-prompt that analyses everything, but focused prompts give better results and more useful data.

Instead of: "Score this content out of 10 for SEO, brand voice, sales value, and lead generation potential" 

Use four separate prompts, each with specific criteria and output formats

Decision-Oriented Prompts

Before writing a prompt, ask yourself: "What decision will I make with this data?" If you can't answer that clearly, refine the prompt until you can.

Good prompts answer questions like: 

• Which content should I update first? 
• What can my sales team use right now? 
• Where should I focus my next content creation efforts? 
• What content could potentially be gated for lead generation?

Thinking this through before you run a prompt will help you take action on the data you generate, and avoid burning credits to get you to that point.

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Want more help?

The 9 templates in this guide will get you started immediately, but the real power comes from customising prompts for your specific business needs. Use the principles and tips in this article as a starting point to test, iterate, and refine until your audit data directly informs your content decisions.

We're always happy to help with this process, and always keen to hear about new use cases or challenges that our solution can solve.

Feel free to book a time with our Founder, Tom Rudnai, below to run through any questions or if you'd like help crafting a prompt for your use case.

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About Demand-Genius 

We help B2B SaaS teams use content more effectively to improve GTM efficiency through content attribution, buyer journey analysis, and sales-marketing alignment. Our Custom AI Column feature is just one way we're helping content marketers step off the treadmill and start optimizing what they already have.